Crisis Communication

Communication efforts are needed as well as management efforts in order to manage this chaos that comes with crises well and to respond calmly to crises. Efforts to manage perceptions such as information, positive attitudes and sympathy to gain the support of the public constitute “crisis communication efforts”. The study covers many communication issues such as how to respond to the crisis, establishing teams for the response, what and how the representative of the institution will explain, and media relations.

Crisis communication is a long-term job that covers pre-crisis, crisis period and post-crisis communication efforts. The pre-crisis efforts aim to be aware of the crisis elements and to guide the measures to be taken. Post-crisis communication efforts are aimed at influencing perceptions, maintaining a positive image and recreating the image.

The communication process in crisis periods is seriously tested due to the uncertainty caused by the crisis. Necessary elements for successful crisis communication; communication plan, crisis team and crisis communication strategy.