Leadership Communication

Especially in some specific sectors, the image of the leader can be as strong as the institution. In such cases, leaders are followed in the sector at least as much as the institution. Even more, in moments of crisis, a social media statement from the head of the organization can be expected with more curiosity than a corporate statement from the institution. The current and past leaders of brands in Turkey were among those followed with interest on social media. In addition to being popular on social media, leaders transferred from a different organization can inspire confidence due to their recognition in the industry. In some sectors, good teams can switch from the company they work only for that leader to another company for this reason.

So how is leader communication done ?

Leader communication is done with a continuous communication approach. By determining the main messages and target audience, creative content is created for the target audience. The strengths of the leader in question are determined. Alternative channels are created in order to deliver the desired messages to the target audience through strengths. These channels may not always be social media. It is a correct method to construct the communication from the inside out.

What are the points to be considered in leader communication ?

Human is a social entity. Although a preliminary impression of a person is formed in a few seconds, a person who is constantly followed can come to the fore and arouse admiration with his movements, actions, interests, and sensitivities on certain issues. The most important point to be considered in leader communication is not to forget that the leader must have ideas in many different fields.